I remember a time, not so long ago, when the idea of truly knowing your customer felt more like a dream than a reality for big companies. You know, the kind of place with thousands of employees, operations spanning continents, and a customer base that could fill a small city. Back then, every department often […]
I remember a time, not so long ago, when the sheer scale of a large corporation felt like navigating an ocean in a hundred different rowboats, each with its own captain and a unique map to nowhere. We were a behemoth, a global enterprise with tentacles reaching into every corner of the market, yet our
I remember a time, not so long ago, when the idea of "customer relationship management" sounded like something only the biggest, most complex companies needed to worry about. For smaller businesses, especially here in the bustling, competitive landscape of the United States, it often felt like a fancy term for keeping a good Rolodex and
I remember a time, not so long ago, when our sales floor felt less like a strategic hub and more like a bustling marketplace on the verge of collapse. We were a growing enterprise, our product making waves, and the leads were pouring in – a good problem, you might think. But beneath the surface
