It wasn’t that long ago, maybe five or six years, when running my little e-commerce business felt like I was constantly swimming against the current. We sold custom-made artisanal goods, and while the passion was always there, the practicalities of growth were a nightmare. We were based right here in the heartland of America, and […]
I remember a time, not so long ago, when managing even a handful of large enterprise accounts felt like trying to herd cats in a hurricane. Each client was a sprawling universe of contacts, projects, previous conversations, and future possibilities. We were a small but ambitious team, and our toolkit consisted mainly of spreadsheets, overflowing
I remember a time, not so long ago, when the sheer thought of enterprise lead generation would send a shiver down my spine. It felt like trying to catch mist with a sieve – a colossal, frustrating, and often fruitless endeavor. We were a growing company, ambitious and eager to scale, but our methods for
I remember a time, not so long ago, when the sheer scale of a large corporation felt like navigating an ocean in a hundred different rowboats, each with its own captain and a unique map to nowhere. We were a behemoth, a global enterprise with tentacles reaching into every corner of the market, yet our
